The Story Behind Mosaic
Founded in Hong Kong, active globally. We started with a simple belief: the most powerful stories come from the most underrepresented voices. Everything we've built since has been in service of that truth.
Born from a gap in the industry that nobody was willing to close.
Mosaic Collective was founded in Hong Kong — at the crossroads of East and West — with a clear mission: to create a space where ethnic minority and culturally diverse creators aren't an afterthought in influencer marketing — they're the strategy.
Growing up across Asia, our founders saw first-hand how the global marketing industry overlooked the richness of Asian, South Asian, and diaspora communities. Brands wanted “diverse faces” without understanding the cultures behind them. Creators were brought in for optics, not for their insight. We knew there was a better way.
From our base in Asia, we built Mosaic to be the bridge — connecting global brands who genuinely want to reach multicultural audiences with creators who live and breathe those communities every day. Not tokenism. Not trend-chasing. Real cultural fluency that drives real results.
Today, we operate globally across beauty, fashion, food, tech, and entertainment — delivering campaigns from Hong Kong to London, Mumbai to Birmingham. Because when the voice is authentic, the audience knows.
Our Values
Representation First
We exist because the industry needed us. Every decision we make — from the brands we work with to the creators we champion — is guided by a commitment to authentic, meaningful representation.
Culture as Strategy
We don't treat culture as a box to tick. We treat it as the foundation of effective marketing. When brands speak through culturally fluent voices, audiences listen.
Creator-Led
Our creators aren't interchangeable assets. They're partners with agency, vision, and audiences who trust them. We protect that trust by ensuring every collaboration is genuine.
Excellence Without Compromise
Diversity and quality aren't trade-offs. We deliver world-class creative work, industry-leading engagement, and measurable results — without diluting the cultural integrity of the content.
Meet the Team
Amani J.
Founder & Creative Director
A visionary at the intersection of culture and commerce. Amani founded Mosaic Collective to bridge the gap between global brands and the BAME creative community — building a platform where authentic representation drives real business impact.
Marcus K.
Head of Partnerships
With a decade of experience in influencer marketing and brand strategy, Marcus leads the relationships that make campaigns happen. He ensures every partnership is built on mutual respect, cultural understanding, and shared ambition.
Sloane V.
Head of Talent
Sloane scouts, nurtures, and champions the creators who make Mosaic what it is. From emerging micro-influencers to established cultural voices, she builds a roster that reflects the full spectrum of BAME creativity.
Maria D.
Creator Coordinator
The connective thread between creators and campaigns. Maria manages the day-to-day coordination — from briefings and content schedules to feedback loops and deliverables — ensuring every campaign runs seamlessly from start to finish.
Want to Work Together?
Whether you're a brand looking for culturally authentic campaigns or a creator ready to join the collective — let's talk.